The research team is currently assessing which bits of information attract the most attention when people study energy labels designed to promote sustainable choicesThis new eye-tracking technology involves an infra-red beam positioned below a computer screen, which, along with special software, is used to record how much time is spent viewing certain information on a screen, and confirm in what order the information is viewed. This results in graphical representations in the form of ‘heat maps’ and ‘scan paths’ respectively. https://www.tcd.ie/news_events/articles/researchers-use-new-eye-tracking-technology-to-ask-what-drives-human-choice/7617
Researchers use new eye-tracking technology to ask what drives human choice
New eye-tracking technology involves an infra-red beam positioned below a computer screen,
Colin Kerr
Published: Thursday, February 23, 2017
Latest Articles
From Lab to Life: Corneal Repair Goes Cellular
Long-awaited cellular therapies for corneal endothelial disease enter the clinic.
Balancing Innovation and Safety
Ensuring access to advanced cell therapies amid regulatory overhaul.
With Eyes on Its Future, ESCRS Celebrates Its Past
Winter Meeting offers opportunities to experiment with new concepts and formats.
Best of ESCRS Winter Meeting 2024
Following the New Generation
EDOF IOLs an option for eyes with mild comorbidities, showing potential in mini-monovision strategies.
Refocus on Multifocals
Trifocal IOLs continue to improve as consensus grows regarding indications and contraindications.
Common Myths in Presbyopia Correction
Patient education key to satisfaction with refractive IOLs.
Reversible Multifocality
Two-lens combination offers low-risk spectacle independence for cataract patients and presbyopes.
Managing a Cataract Surgery Refractive Miss
Weighing the pros and cons of options for intraocular intervention.
Unleashing OCT’s Full Potential
Performance of newest tool for corneal evaluation meets or beats older standard technologies.