Glaucoma during the pandemic awareness campaign
Patient advocacy groups across Europe are leading a multi-channel glaucoma awareness campaign
Santen, together with a group of patient advocacy groups across Europe, is leading a multi-channel awareness campaign to encourage patients to prioritise their glaucoma during the pandemic. The on-and-offline campaign including a survey of over 2,000 patients across Europe, underlines the importance of continuing to follow expert, healthcare professional advice, including advised eye drop administration, picking up repeat prescriptions and engaging in follow up appointments, digitally or in person where possible.
Karen Osborn, Chief Executive Officer of Glaucoma UK, said: “We know that many people will be doing their very best to maintain their eye health during the COVID-19 pandemic, however the results of this survey highlight that more can be done to support people at this challenging time. Now more than ever, it is important that people with glaucoma keep their medical appointments, collect their prescriptions and use their eye drops as prescribed. Any disruption to care can lead to vision loss and permanent, irreversible blindness. ”
The first phase of activities reached millions of patients in Finland, France, Germany, Italy, Norway, Russia, Spain and the UK in national and regional newspapers and on radio, as well as on Facebook, Instagram and other digital channels.
“As the pandemic continues, Santen remains committed to protecting and supporting people with glaucoma and healthcare professionals,” said Luis Iglesias, President and Head of Santen EMEA. “We hope that this campaign will play a part in empowering and educating glaucoma patients and preventing further avoidable vision loss due to the disease:”